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Innovation Toolkit

A consistent innovation method for your whole organisation.

From a problem to a prioritised portfolio of solutions: templates that teach your teams how to frame the problem, capture and score ideas, shape the best into a product concept and define the experiments that inform the decision. One shared innovation language and your brand on every document. And a realistic case shows the thinking and decisions at each stage, from the problem statement to scoring and framing the solution.

  • Brainstorming sessionsFrame the problem in the room, capture every idea on its own canvas and leave with ideas ready to score.
  • Innovation teamsThe foundation for a new team: one method, one set of documents and a worked case to learn from.
  • Across the companyProblems, ideas and product concepts circulate in one format anyone can read and build on.

One-time payment · Licensed to your whole organisation · Instant download

Sample Product Framing, first page
Sample Decision Brief, first page
Sample Idea Framing, first page
Sample Experiment Design, first page
Sample Problem Framing, first page, with the SAMPLE badge: AI vs Workforce, Exposed and unprepared
Worked case Included
  • End-to-end realistic example
  • 8 in-depth templates
  • Quick Start Guide
  • AI-ready Markdown files
  • 20 AI prompts
The system at work

One system of templates, worked through a real-world problem.

Every template teaches as it is filled in, with guidance and advisory notes on the page: how to frame a problem clearly, capture ideas in a shape others can challenge, score them on nine criteria, shape the best into a product concept and design the experiments for its riskiest assumptions. The documents are fully editable and carry your brand, so the whole organisation works from one shared innovation language. And the method comes with a realistic case: one problem worked through every document, six ideas framed and scored, the winner framed as a product, three experiments designed and a go/no-go decision returned to the sponsor. It shows the method, the thinking, the decisions and what good looks like.

Sample Case Brief, first page
Sample Problem Framing, first page
Sample Idea Framing, the first of six: Exposure Radar
Sample IM-9 workbook, the Ideas sheet with six scored ideas
Sample Product Framing, first page
Sample Experiment Design, the first of three: Teams of strangers
Sample Decision Brief, first page
Cover of the Quick Start Guide
Sample Problem Framing Canvas, filled in
Sample Idea Capture Canvas, filled in, with dot votes
The worked case, step by step

How an open-ended brief becomes an evidence-backed decision.

  1. 00 · BriefThe sponsor asksA global problem, a concern for one market, one quarter, a small team.
  2. 01 · ProblemThe team frames itWho is affected, how severely, what doing nothing costs, with the sources.
  3. 02 · IdeasSix ideas take shapeFrom an insurance product to a workplace academy, each framed in full.
  4. 03 · ScoreIM-9 picks a winnerSix ideas on nine criteria. Virtual Startups comes first at 7.1.
  5. 04 · ProductThe winner becomes a productCustomers, value, business model, and the risks, named and numbered.
  6. 05 · ExperimentsThree experiments for the riskiest assumptionsEach with a metric, a target and a decision rule agreed before the data arrives.
  7. 09 · DecisionOne page back to the sponsorWhat we did, what we found, what we ask for: go or no-go.

A hypothetical case, clearly labelled as one. The problem is real; the organisation, the people, the ideas and the scores are invented for learning.

The eight templates

From a problem worth solving to a product worth testing.

Eight templates cover the journey from problem to tested product, and each one also works on its own. Five Word documents structure the thinking at every stage. The IM-9 workbook in Excel, with its guide, turns a long list of ideas into a ranked shortlist you can defend. Two printable canvases are made for deep-focus, in-person brainstorming: paper on the table, no screens, and ideas that leave the room ready to score.

Problem Framing template, first page
Idea Framing template, first page
IM-9 Idea Assessment workbook, the Read me sheet
IM-9 Idea Assessment Model guide, first page
Product Framing template, first page
Experiment Design template, first page
Brainstorming Session Setup template, first page
Problem Framing Canvas, printable A4
Idea Capture Canvas, printable A4
01Frame the problemProblem FramingFrame a problem worth solving, clearly enough that others can challenge it: who is affected, the context, the cost of doing nothing, the constraints.MS Word
02Capture ideasIdea FramingCapture an idea clearly enough that others can understand it, challenge it and score it: the problem it addresses, how it works, who benefits, what is unknown.MS Word
03Score and prioritiseIM-9 Idea AssessmentOne weighted score per idea: built-in scoring guidance, four starting weight profiles and a ranked view, with a guide on the anchors and how to run an assessment people trust.MS Excel + MS Word guide
04Define the productProduct FramingFrame a promising idea as a product: customers, value, capabilities, strategy, business model, and the named risks and open questions that still need answers.MS Word
05Validate assumptionsExperiment DesignDesign a business experiment that tests your riskiest assumption with a clear metric, a target and a decision rule agreed before the data arrives.MS Word
06Run the sessionBrainstorming Session SetupA central "How might we" question, prepared participants, a tight agenda and an agreed way to handle the output.MS Word
07Run the sessionProblem Framing CanvasA printable A4 canvas: the problem, the environment, the current state, the dynamics, the ideal state, and the closing question: is this a problem worth solving?MS PowerPoint · A4
08Run the sessionIdea Capture CanvasOne canvas per idea: problem, solution, users, form, value, big unknowns, dot voting, and a back page for the feedback captured on the spot.MS PowerPoint · A4

Fully editable Word, Excel and PowerPoint files, with nothing locked behind a password, made for Microsoft 365 and Office 2016 or later; they also open in Google Workspace, with some limits. Rebrand, restyle, restructure or translate them as you need; every style is named, and the README shows how to protect the structure for colleagues.

Quick Start Guide · AI prompt kit

Guided from day one, with AI as a sparring partner.

The Quick Start Guide gets your team up to speed and helps you orchestrate the process: which template to use when, how the pieces fit together, and how to take a first problem through the full sequence. The AI prompt kit works with the assistant you already use: its prompts make it interview you, challenge your thinking and suggest alternatives, never inventing your answers.

Guide slide: How to start, with three steps
How to start. Take one real problem and run it through the sequence.
Guide slide: What is inside, every template with its format and purpose
What is inside. Every document with its format and its job, in one list.
Guide slide: Boost the process with AI, prompts for each document
Boost the process with AI. Twenty prompts that make the assistant interview you and challenge your draft, each saying what to paste. You decide what stays.
In the boxWhat it isFormat
Quick Start Guide open first17 slides to get up to speed: the documents, the flow, how to run the process, the worked case and the terms of use.PDF
01 · TemplatesThe eight templates and the IM-9 guide, in one consistent design, ready to copy, customise and share.Word · Excel · PowerPoint
02 · ExamplesThe worked case: nine sample documents from the sponsor’s brief to the Decision Brief, plus the live scored workbook.PDF · Excel
03 · AI prompt kitMarkdown versions of the Word templates and the workbook, a library of 20 prompts and a README, for any AI assistant or for Ainna.Markdown
README · LicenceThe workflow, how to use and customise the templates, and the licence in full.Text
IM-9 Idea Assessment Model

One score per idea, nine criteria, weights you set.

IM-9 brings method to idea assessment. Every idea is scored against the same nine criteria and the same written anchors, with weights agreed before anyone scores, so assessments stay objective, consistent across teams and rounds, and sound enough to defend in front of a sponsor. Documented in Innovation Mode, delivered as an Excel workbook with a guide.

The problemIs it worth solving?
1
ImportanceHow many benefit if the problem is solved, and what is the value at stake?
2
RelevanceIs the problem aligned with the strategy, the programme theme or the objectives?
The solutionCan it be built and run?
3
EffectivenessDoes the solution address the underlying problem, fully and directly?
4
FeasibilityIs it feasible with current technology and economics?
5
Ease of developmentHow easy is a first production-ready version, with available resources?
6
Ease of operationsHow easy would it be to run after it is built?
The outcomeWhat would it change?
7
Business impactWhat would a good implementation and a proper launch change?
8
NoveltyIs the idea new, or already known? Check experts, the public domain, patents.
9
Certainty of demandHow certain is the demand, on the evidence available?
Four starting weight profilesAll editable. Agree them before anyone scores.
ProfileImpRelEffFeasDevOpsImpactNovDemand
Balanced101010101010101010
Quick wins551015202010510
Strategic bets20201055520155
Validated demand101015105515525
The worked case, scoredSix ideas, Balanced profile, October 2025.
Virtual Startups7.1
Income Bridge6.8
Exposure Radar6.6
Talent Transfer Exchange6.4
AI Operators Cooperative6.3
Transition Academies5.8

Switch to Quick wins and the Talent Transfer Exchange comes first; Strategic bets widens the winner’s lead. Read the profiles, not just the totals.

Who it is for

Built for innovation teams.

A shared language and a structured way of working for everyone who turns problems into products: innovation leaders, product teams and R&D inside organisations.

Run the programme

Innovation managers & CINOs

Standard documents for problem framing, ideation, scoring and validation across business units, a worked case to train teams on, and a scoring model you can defend in front of a board.

Build the products

Product managers & R&D leaders

Frame products with named risks, design experiments with decision rules, and prioritise with a weighted model instead of a debate.

Why this toolkit

A published method, built by a practitioner.

The templates are simple enough to use on day one and deep enough to change how a team thinks. Their questions push innovators to look at an idea from every angle and to challenge the assumptions they would otherwise take for granted.

Codified, not generic

Built on a published method

Every template maps to a stage of Innovation Mode (Innovation Mode Publishing, 2026): its 70+ interventions, the Innovation Deficits diagnostic, the Maturity Index and the Six Phases of transformation.

Practitioner-built

By George Krasadakis

More than 25 years of hands-on work in data, AI and innovation: named inventor on 18 patent families filed at Microsoft, Accenture and ResMed, more than 80 projects shipped, five ventures founded, and advisory engagements with global companies.

Get the toolkit

One purchase away from a consistent innovation method.

Download it as soon as you pay and take a real problem through it this week. The Quick Start Guide shows where to begin, the worked case shows what good looks like, and every file is yours to brand, adapt and keep.

€249

One price for your whole organisation: every team, every workshop, no per-seat fees.

One-time purchase · Instant download · Perpetual licence · No subscription

The complete corporate innovation toolkit: problem framing, ideation, idea assessment, product framing, experiment design and workshop canvases, with a worked case that shows every template filled in. Customise with your branding and distribute across your entire organisation.

Buy the Innovation Toolkit · €249 →

Secure payment through Stripe, with an invoice for every order.

Guide slide: the flow from problem to product, five documents in sequence
What’s included
✓8 templates: 5 Word documents, 2 PowerPoint canvases, 1 Excel workbook, plus the IM-9 guide in Word. Fully editable, no passwords
✓The worked case: 9 sample documents carrying one problem from brief to decision, with the reasoning in the margins, plus the live scored workbook
✓Quick Start Guide: 17 slides on the documents, the flow, daily practice, AI and the terms
✓AI prompt kit: 20 prompts and Markdown versions of the Word templates and the workbook, for the AI assistant you already use, or Ainna
✓Perpetual licence for one organisation: unlimited internal copies, training and workshops. Everything you write in the documents is yours
✓Compatible with Microsoft 365 and Office 2016+; opens in Google Workspace. One ZIP, instant download after purchase

Student or educator? Claim your academic licence for coursework and teaching.

Consultant or agency planning to use the toolkit with clients? Client deliverables carry an attribution line, and firms working with several clients need an agency licence. Email us about agency licensing.

Innovation Mode book cover

The methodology behind the templates. Every template in this toolkit maps to the frameworks in Innovation Mode, the complete practitioner’s guide to building AI-powered innovation functions. The book provides the why and the when; the toolkit provides the how.

Questions

Before you buy

What is in the package, what the licence covers, how you pay, and how IM-9 compares.

What exactly is in the download?

One ZIP of about 4.5 MB with the 17-slide Quick Start Guide (PDF); a templates folder with Problem Framing, Idea Framing, Product Framing, Experiment Design and Brainstorming Session Setup in Word, the IM-9 workbook in Excel with its guide in Word, and the Problem Framing and Idea Capture canvases in PowerPoint; an examples folder with the nine sample documents of the worked case and the scored workbook; an AI prompt kit folder with Markdown versions of the Word templates and the workbook, and a prompt library; and the README and licence in plain text. The templates are made for Microsoft 365 and Office 2016 or later and also open in Google Workspace, where some formatting and protection may not carry over; the guide and the worked case are PDFs, and the Markdown files open anywhere.

Is the worked case real?

It is hypothetical, and set in an unnamed EU country. The problem is real, and the few statistics about the wider world in the Problem Framing come from cited public sources. The country’s details, the sponsor, the organisation, the people, the ideas, the estimates and the results are invented for learning, and the documents say so. No real organisation or person takes part in the case. Nothing in it is a recommendation, a forecast or business advice.

What does the licence cover?

The €249 purchase grants a perpetual licence for one organisation: a company, a public body or a university department, including all its teams, with unlimited internal copies, training and workshops. Subsidiaries and other group companies each need their own licence, or a group licence. Consulting deliverables, client workshops, paid training and publications built on the templates carry an attribution line, and consultants and agencies working with several clients need an agency licence. Reselling, sublicensing or publishing the templates is not permitted. Email us about agency licensing.

How do I pay, and do I get an invoice?

Payment is handled securely by Stripe, with the payment methods it offers at checkout. Every order comes with an invoice, emailed to the address you give at checkout, and the download is ready as soon as the payment goes through.

Can I customise and rebrand the templates?

Yes. Nothing is locked and there are no form controls. Every style is named in the Styles pane, so a rebrand is a few edits. Restructure, translate, add your logo. If you want to protect the structure for colleagues, the README explains Word’s Restrict Editing, and the Excel workbook ships with its formulas protected by an empty password so that they survive daily use.

Can I use the templates with ChatGPT, Claude or another AI assistant?

Yes. The AI prompt kit folder holds Markdown versions of the Word templates and the workbook, and a library of 20 prompts. Some prompts make the assistant interview you, some challenge your draft, and some draft options, estimates or scores from your input; you decide what stays. Read each prompt before you use it; each one says what to paste with it: nothing for the interview prompts, your draft or notes for the others. Before you paste anything, check your organisation’s AI policy and leave out confidential, personal or client information: what you share is your responsibility. Ainna has the method built in and adds personas, market sizing and competitive analysis.

How does IM-9 compare to ICE, RICE and other scoring frameworks?

ICE scores Impact, Confidence and Ease; RICE adds Reach and Effort. Both are fast and work well for feature backlogs. IM-9 is built for innovation portfolios: nine criteria that score the problem, the solution and the outcome separately, each against written anchors for what 0 and 10 mean, with weights agreed before anyone scores. It covers what shorter frameworks leave out, such as Relevance to strategy, Novelty for IP strategy, and Ease of operations, which decides whether a launched idea survives its second year. See the methodology behind IM-9 →

What’s the difference between evaluating an idea and validating it?

Evaluation is internal: IM-9 uses expert judgement to score an idea and decide whether it is worth investing in. Validation is external: a business experiment gathers evidence from real users about whether a high-scoring idea actually works. The toolkit has both, in sequence: the IM-9 workbook for evaluation and the Experiment Design for validation. In the worked case the winning idea scores 7.1, becomes a Product Framing with named risks, and three Experiment Designs test those risks with a metric, a target and a decision rule agreed before the data arrives.

Is there an academic licence for students and educators?

Yes, for coursework and teaching, at no cost and with attribution. Request your academic licence with your university email and we will send you the full package.
For organisations

Tailored to your industry and your process

Combine the toolkit with our Corporate Innovation Advisory programme, and we adapt it to the way your organisation works.

Your industryTemplates, examples and IM-9 criteria adapted to your sector and its vocabulary.
Your processMapped to your stage gates, governance and decision forums.
Your teamsHands-on sessions on a problem of your own, from brief to experiment.
With AinnaThe same method on Ainna, the agentic innovation platform, at scale.

Part of a larger system

The templates get you started. The book gives you the complete framework. The advisory programmes deploy it in your organisation, and Ainna runs it with you.

The next step

Product Toolkit 1.0

PRD deck and document templates that pick up where this toolkit's go decision ends, on the same worked case.

The book

Innovation Mode

The complete framework: 70+ interventions, the 6 Innovation Deficits and the 7-level Maturity Index.

Executive advisory

Two 8-week programmes

Deploying these frameworks in your organisation, for innovation transformation or AI strategy.

AI platform

Ainna.ai

The agentic innovation platform that runs these frameworks in production. The toolkit’s AI prompt kit works with it too.

Innovation Toolkit · 8 templates and a complete worked case Get the toolkit · €249 →
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